• Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
• Aramex’s heartwarming Ramadan film shows the human side of its couriers and sheds light on a taboo topic
• The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100

• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards

• Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity

• KitKat uses auto email reply to give a break to those who don’t have one this holiday season

The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise.